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UX Design Lead/ Research Associate
Completed May 2023
INTRO
The RAND Center to Advance Racial Equity Policy aims to develop and apply approaches and solutions that build racial equity in systems and policies for the future.
IDENTIFIED USERS
DESIGN
Branding- Initially, I began the project using a combination of charcoal and purple colors to align with the client's logo. However, the client recommended avoiding the use of purple and instead suggested utilizing SPEC's colors, considering that the page would be hosted on the SPEC website. During the design phase, the SPEC website featured dark mode colors.
Iterations- Before arriving at the final design, we underwent four significant iterations, making revisions to the architecture and content along the way.
Responsive - Ensuring compatibility across various devices used by the intended users.
RECENT WORK
SPEC
Improve the user experience and address usability concerns.
RESPONSIVE | MARKETING | BRANDING
DATA UMBRELLA
Build an open source event board platform that will be free for the data science community to share their events
SEARCH | SUBSCRIPTION | BRANDING
RAND/CAREP
Highlight the Research Associates and showcase all the projects that were completed during the RAND x SPEC collaboration.
MARKETING
BUILDJUSTLY
Validate whether the US Hispanic population is a viable segment for Microsoft to target for growth.
RESEARCH
SPEC
Design social media images, conference post cards, stickers, t-shirts for digital and printed marketing.
MARKETING | BRANDING | SOCIAL MEDIA
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